Episode 8

full
Published on:

24th Jul 2025

The Power of Mindset in Sales - Unlocking Sales Leadership Secrets - Jim Koetting - Jamie Crosby

In this conversation, Jamie Crosbie, founder of Proactivate, shares her journey into sales leadership, the founding of her company, and the importance of mindset in achieving success. She discusses key leadership lessons learned over her career, the common pitfalls in hiring salespeople, and the significance of understanding individual needs for success. Jamie emphasizes the need for a high-performance mindset and the impact of self-talk on performance. She also addresses the challenges leaders face in a distracted world and the importance of overcoming limiting beliefs to unlock potential.

Jamie Crosbie's journey into sales leadership was influenced by her upbringing.

Proactivate was founded to address gaps in traditional sales recruitment.

Effective leadership requires understanding individual motivations.

Great sales leaders focus on influencing and developing their team members.

Micromanagement can hinder empowerment; leaders should teach data utilization.

Sales success is 80% mindset and 20% skill set.

Hiring requires a clear ideal candidate profile, not just a job description.

A thorough qualification process is essential for hiring success.

Self-talk significantly impacts performance and mindset.

Leaders must help their teams focus on what's most important.

00:00

Introduction to Jamie Crosbie and Proactivate

00:42

The Journey into Sales Leadership

02:01

Identifying Market Gaps in Sales Recruitment

03:56

Key Leadership Lessons and Experiences

08:55

Distinguishing Great Sales Leaders from Average

10:35

Shifting from Micromanagement to Empowerment

14:37

Understanding Salespeople's Needs for Success

18:45

Common Hiring Mistakes in Sales Recruitment

22:54

The High Performance Mindset Model

25:28

The Power of Mindset

27:58

Self-Talk and Its Impact

33:43

Overcoming Limiting Beliefs

38:54

Transforming Performance Mindset

42:32

Future Aspirations and Projects

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About the Podcast

Speaking With Authority
Insights from the Stage: Leadership, Coaching, and the Craft of Communication.
Speaking With Authority is the podcast where powerful voices unpack the art and science of leadership, coaching, and communication. Hosted by Jim Koetting, a seasoned speaker and trusted mentor, each episode features in-depth conversations with keynote speakers, leadership experts, and communication pros who influence rooms—and change lives.

Whether you're on stage, in the boardroom, or leading a team, this show will give you the insights, tools, and inspiration to lead with greater clarity, confidence, and purpose. Because real authority doesn’t come from titles—it comes from your voice.

About your host

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Jim Koetting