Episode 1

full
Published on:

24th Jul 2025

Empowering Sales Managers With AI: Practice And Coaching In A Safe Environment

Revolutionizing Sales Management with AI: Creating A Safe Space For Salespeople To Improve And Excel

https://www.practis.ai/

In this video, Jim Koetting and Ed Kerr introduce Practice, an innovative mobile training platform designed to transform sales managers performance. Dubbed the "batting cage for sales teams," Practice leverages cutting-edge AI to provide a psychologically safe environment for sales reps to refine their skills through interactive roleplay, real-time feedback, and adaptive learning. From onboarding new hires to upskilling experienced professionals, Practice empowers sales teams to build confidence, master key strategies, and drive revenue growth like never before.

*Introduction to Practis.ai:* A mobile practice facility designed for sales teams to refine their skills.


*Core Concept:* Roleplay sales conversations in a psychologically safe environment.


*AI-Powered Training:* AI simulates realistic customer interactions for tailored practice.


*Why Practice Works:* Reinforces training that typically fails to stick long-term.


*Sales as Performance:* Parallels between acting and sales in preparation and execution.


*Customizable Training Modules:* Tailored content based on organizational needs (e.g., Sandler, Challenger, Mike Weinberg methods).


*Progress Tracking: *Managers receive detailed reports on sales reps’ practice habits and scrimmage performance.


*Applications Across Industries: *Effective for service industries like pest control, lawn care, and HVAC sales teams.


*Case Study Results:* Call center close rates jumped from 19% to 64% after one month of Practice usage.


*New Hire Monetization: *Practice accelerated onboarding and increased revenue generation timelines.


*Retention Impact:* Reduced churn and improved overall team performance.


*Real-Time Feedback: *Salespeople can refine tactics through realistic AI-driven scenarios.


*Parallels with Acting:* Emphasis on preparation, active listening, and understanding objectives.


*Future Vision: *Enhancing AI to simulate empathetic, emotionally intelligent customer interactions.


*Target Audience:* Companies with sales teams of 100+ looking to improve efficiency and effectiveness.

00:00:00 Introduction

00:02:57 Knowing Your Lines - The Buyer Seller Dance

00:06:45 Why is AI a more effective sales manager?

00:09:35 Incorporating AI for top sales methodologies

00:14:44 From The Hollywood Actor to Sales Practis and AI

00:22:04 The Parallels between Acting and Sales

00:26:25 Sales Person and AI Customer Scrimmitching

00:29:01 Sales Training, Handling Objections, and Changing Behavior

00:34:42 Sales Team Turnover and Retention

00:38:31 Building Confidence in Sales People

00:41:17 Sales AI Recognizes good delivery vs platitudes and cliches

00:45:32 What Sales Conversations Move the Needle?

00:49:14 Training the AI to help your sales team

00:53:07 Gamification of the AI Sales Tool

00:57:46 Success Stories of companies using Practis AI

01:03:17 What is the Suite Spot for Practis AI

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About the Podcast

Speaking With Authority
Insights from the Stage: Leadership, Coaching, and the Craft of Communication.
Speaking With Authority is the podcast where powerful voices unpack the art and science of leadership, coaching, and communication. Hosted by Jim Koetting, a seasoned speaker and trusted mentor, each episode features in-depth conversations with keynote speakers, leadership experts, and communication pros who influence rooms—and change lives.

Whether you're on stage, in the boardroom, or leading a team, this show will give you the insights, tools, and inspiration to lead with greater clarity, confidence, and purpose. Because real authority doesn’t come from titles—it comes from your voice.

About your host

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Jim Koetting